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8 Tips For Hiring An SEO Consultant Malaysia

SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.

In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO Malaysia consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process.

The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies:

1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, when and where to apply these techniques.

2 – The top administrative levels are more important to convince of the essential need for effective SEO practices. They are the decision makers and the survival of the whole SEO project depends on them.

3 – The staff of different departments must be involved in the process, from the web development team to the marketing team, sales representatives and even financial officers and controllers who determine budgets. SEO is a team effort so anyone who is involved with the web site development, from designers up to the CEO must be included.

4 – All levels need education and training to have a common language and realistic expectations. Based on his or her initial evaluation of the company’s website, an SEO consultant should prepare a comprehensive educational and training seminar or workshop for the staff.

5 – An SEO consultant must try to arrange a weekly or monthly seminar to all staff and executives involved in the SEO project to explain to them the process and set realistic expectations to avoid failure.

6 – SEO consultants must avoid any personality conflicts or issues at all costs; they may cause failure of the whole project. Many SEO companies charge more for the difficulty to work with administrators.

7 – As an SEO consultant you must be able to teach and train the executives and staff. In the mean time, an SEO consultant must be capable and ready to learn and acquire new expertise from each member in the team mainly through different questions and challenges that will arise during the long process of SEO.

An SEO consultant, executives and other staff members must be able to work together as a productive team, share experience and learn from each other.

8 – Be realistic. Every body must know that SEO is a team work and it takes a lot of time and hard work to show results.

Robin Ooi
390-G, Jalan Panchor, Taman Continental,
11600 Georgetown
Pulau Pinang
Malaysia
011-1442 6865

For more info: https://www.robin-ooi.com

 



The Small Business Marketing Mistakes Online

To succeed in business, you have to market your products. Marketing is what you do to communicate to both your existing and potential customers. If you are spending money on marketing your business, it is important that you know what works and what doesn’t. It’s important to avoid falling prey to the following small business marketing mistakes.

1. Doing too much too quickly when making mistakes. Most people expect to get returns so quickly that they end up doing so many activities that do not work for them. Many online marketers, especially new ones, fall victim to this common small business marketing mistake.

2. Wasting money, energy and time repeating what doesn’t work. As an online marketer, you need to spend your valuable resources on sustainable marketing strategies that will work best for you.

3. Not knowing what works and what doesn’t to make informed decisions. Spending money blindly without getting to know what marketing strategy works may not only waste your resources, but can also lead to disappointment. I therefore advise online marketers to get good information and the know-how by visiting forums, where experienced marketers discuss various marketing strategies.

4. Not keeping good record of your customers’ contacts. As a serious online marketer, you need to keep a record of your customers’ contacts for easy follow-up.

5. Not giving a genuine reason for someone to buy from you. People naturally do not want to be sold to. When a customer buys your product, it’s not the product per se that brings him/her to your business. It’s the satisfaction he derives from using that product. You have to provide him with that invincible satisfaction to continue buying from you.

6. Thinking that business will come to you. This is one of the commonest small business marketing mistakes many affiliate marketers make. After signing up for a program, they sit back thinking that things will work out by themselves. That’s not how it is. You must spend your time every day developing your business. Additionally, you must spend some money in order to make money.

7. Untargeted attempts to generate traffic. Use proven marketing strategies to drive targeted traffic to your website or blog.

8. Jumping from one failed idea to another without stopping to think. A serious online marketer will always track the progress of each marketing strategy. By so doing, you get to know what works well and what doesn’t other than jumping from one idea to another.

9. Relying on only one or two methods of generating business, is one of the small business marketing mistakes amateur online marketers make. To drive traffic to your website requires applying several proven methods.

10. Having your marketing plan in your head other than having it written down. Write your plan down and follow it systematically to produce good results and to spend your resources wisely.

11. Making poor decisions about what to invest in is another small business marketing mistake many affiliate marketers make. Get to invest your time and money on programs that will bring returns.

12. Claiming that you have no time to do the marketing. Online marketing requires a lot of time. If you think you can’t find that quality time, then you better leave the marketing business. I spend at least 3 hours every day on marketing.

13. Believing that you do not have marketing skills. We all have some skills but we only have to improve on them through learning. Read and participate in forums to better your skills.

14. Thinking that online marketing is complicated. There is nothing easy. Making money has never been easy. Online marketers, who make money, persist a lot. There is nothing impossible because the word “IMPOSSIBLE” simply means “I’m possible”. Develop in mind a positive perception about online marketing, you will enjoy and find it easy.



Effective Small Business Marketing Strategy

Your local venture’s success depends greatly on how you are going to market it. This is usually done with a bunch of advertising efforts which are primarily done online. You can either get help from marketing experts or do the promotion by yourself.

Here are some important marketing ideas that every marketing strategy should have.

Target Market

Select your target market. Right from the start; make it clear to whom you are going to offer your products and services. This can help you develop more effective advertising campaigns.

Market Research

Once you have identified the object of your small business marketing strategy, research about the behavior, desires, interests and needs of your marked audience. Discover what they are looking for in your type of business and then use this information to develop an advertising campaign that will attract them.

Know your market environment. Marketing a product or service that nobody wants is a sure way to small business failure. Most entrepreneurs assume that their customers will like the things that they personally like and decide to sell. This practice definitely limits a business’ ability to produce profit, thus, business fails. So, support your assumptions with market research.

Competition Analysis

Analyze the status of your competitors. Know the strategies they use to promote their products and services. Study their strong and weak points. You can use your findings in advertising your small business.

Distinctive Business Spin

Discover how your business is going stand out in your niche. Offer what your competitors can’t. Perhaps, it is better quality or faster services at lower prices. Be careful though, in marking down your prices just to attract customers. Customers may not always be looking for lower prices. They may be willing to pay higher fees for the best product or services.

Communication

How then are you going to make yourself reachable by your prospect market? Big, medium and small businesses go for online marketing when it comes to promoting their ventures. In connection to that, what has worked big time for small businesses in the recent years is local search engine marketing.

It is similar to the typical search engine marketing, the only difference is the size of the business it promotes and the specific market it directs. Herewith, website owners compete for top rankings in the search engine results to ensure getting the first views from potential customers. This is important as these views can convert to actual sales.

Consistency

The moment you go for online marketing, use a consistent statement or brand with which you are going to use in promoting your products and services to your market. This helps your customers remember you and return for more of what you have in store for them. Although, you will just be targeting a local market include branding in your small business marketing strategy as this makes you distinguishable amidst a pool of competitors.




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